Questionare

1)   What is your business?

My business is making and marketing golf instruction products. Golfers are always looking for secrets that will help them improve in golf. Quality golf products that help golfers understand and feel the golf swing will be in demand.

2)   Describe your business in one sentence.

Gyroscopic Golf Training Aids will reveal the illusive secrets to the golf swing. There are currently 26 million golfers in the United States and industry emphasis is on bringing new golfers into the game. Products that help potential golfers learn to swing will be in demand.

3)   Who is your target audience?

 Our target audience is avid, casual, and potential golfers. This audience includes seniors, juniors (children), and adult individuals both male and female. Our products are geared to all individuals who have the financial capability to afford golf. Our products are inexpensive so the financial criteria less than companies in the past. Today golfers come from many different backgrounds and occupations. Our goal is to make our products affordable for the many not the few.

4)   Who are your competitors?

Our competitors would be the small percentage of golf companies that offer golf training aids. It is an open market as companies like Skills, and Medicus are of a few companies that promote golf training aids. The products are somewhat expensive, and do not in my opinion truly help golfers achieve a higher skill level. If products make people better the word of mouth will travel quickly. The secret is marketing inexpensive products that truly improve golfer’s swings, instead of making expensive products that promise the world and give you virtually nothing. If the product is extremely affordable and packaged well with proven results from teachers of the game, golfers will spend a little on the chance of learning the golf swing.

5)   What makes them better/worse than your product/service?

Communication to your potential clients is a key element is sales and marketing. Our web site must show clearly the look of our products. In addition this visual appeal must be supported by quality text describing the product as seen by the client. For example, the design of our product is based on durability and workability. The web site must communicate the quality of a product through illustrations. The internet can reach millions of potential customers, so the look, style and product visibility and descriptions, must be first class.

6)   Do you currently have an identity? 

      New Company

7)   (If your answer to #6 is no, skip this question)  What do you like about it and what don’t you like about it? Why is this important? 

 

These following questions might seem silly, but their purpose is to help generate ideas.

1)   How do you want your image to be seen in two years?

 Our goal is to have our name, Gyroscopic Golf and a household name among golfers, much the same as Medicus is in today’s golf market. The name is catchy and describes the true unseen force in powering the golf swing. The fact that our products are based on scientific principles and not gimmick ideas will establish our name as one of quality and trust.

2)   If your company was an animal, what animal would it be and why?

If our company was an animal, and we needed a mascot I would choose a Chimpanzee swinging a golf club. This would portray how easy anyone can achieve the swing techniques with minimal thought as ease.

3)   If your company/brand was a person, who would it be and why?

I would choose Sir Isaac Newton first however Callaway Golf  chose him years ago. Our products are based on scientific principles that convey the feel of how to power and control the golf swing. Power and control could be demonstrated by the Olympic God Zeus.

4)   If your company/brand was an object, what would it be?

The company object has been established a s a gyroscopic golf ball.. This illustration portrays golf scientific principle’s along with controlled power and precision.

5)   If your customer was a cartoon character, who would it be?

The cartoon character, the Tasmanian Devil, spinning like a tornado would portray the gyroscopic power and unseen critical force in the golf swing.